How important is it to keep your genres separated? If you write inspirational romance and young adult, probably not too important. But if you write childrens books and erotica, definitely consider two pen names!
I stumbled upon a website for an author of picture books for kids. In the bottom corner, she had a link to her erotic site. Really? Do this writer honestly think a parent who’s researching her child’s favorite author will be tempted to buy a triple-X rated book from the same author? Kind of an “eeew” factor.
I keep two pen names because my generes are divergent. And judging by Facebook posts by my Friends, that was a very good plan on my part. Their discussions are decidedly unique, and would not be a good mix.
Yes, it’s twice the work keeping up with social networking, twice as expensive to market and brand two names, but I’m happy with my split personality.